Venturing where few private players have gone before, India’s largest realty firm DLF is planning to build one lakh affordable houses that would cost less than Rs 20 lakh in major cities across the country. According to sources, the company is giving final touches to its strategy for development of these one lakh housing units in the next three years under a new brand and the sub-Rs 20 lakh price is expected to be inclusive of all charges.
Earlier this year, DLF’s rival Unitech had announced entry into this segment as part of efforts to revive demand in the sector hit hard by the impact of the global downturn. In a presentation to analysts, DLF management said last week that “launch of new ‘value’ house segment with a distinct brand is under planning”, but did not divulge further details. After facing huge debt pressure on account of the financial crisis, DLF reported a profit of Rs 440 crore in quarter ending September 2009, though it is 77 per cent less than the comparable period last year.
Sources said that DLF plans to kick start the ambitious ‘value’ house project from Gurgaon within the next two months. Of total one lakh homes, about 10,000 units are expected to come up in Gurgaon. When contacted, company spokesperson declined to comment. In order to beat the slowdown in the property market, real estate developers have started focusing on affordable housing segment. Only few months back, DLF’s nearest competitor Unitech had announced that it would build 20,000 houses over the next couple of years in a price range of Rs 10-25 lakh under a new brand ‘Uni Homes’.
Besides Gurgaon, DLF plans to launch its low-cost houses in other major cities where it has a presence including Lucknow, Kochi, Hyderabad, Bangalore, Chennai and Chandigarh. Though size of the apartment of ‘value’ homes would be just about 700 sq ft, DLF would not compromise on quality of construction and facilities and they would be comparable to any other project of the company, sources said. Despite flats being offered at lower cost, DLF expects to earn a 25 per cent margin from this segment.
DLF has a total land bank of 432 million sq ft across 30 major cities of the country to launch affordable houses. Of the total land bank, 49 million sq ft is under construction. The company has presence in all the verticals of real estate inclusing housing, offices, shopping malls, SEZ, IT Parks, hotels and townships. The company has presence in all the verticals of real estate inclusing housing, offices, shopping malls, SEZ, IT Parks, hotels and townships.
Source: http://www.indianrealtynews.com
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Obviously DLF will earn 25% margin, as they themselves claim here, or even more. After all a 700 sqft house at say 20 lakhs will mean a cost of almost Rs. 2860 per sft. This is a pretty high price for most places, particularly if the apartments are built as high rises. High rises automatically bring down the land cost as it gets apportioned between much higher number of dwelling units. And it is a known fact that the construction cost of the best of flats do not go beyond Rs.800 to 1000 per sqft. It is just a clever packaging strategy by DLF.
I need a 2BHK flat with peaceful location within Rs 1500000 or less at pune.
welcoming this project. less than 20 lac for middle class is offordabel. if the location is good even uppermiddleclass also will prefer . pl send deatils.
thanks
venkataraman.
DLF should also build Affordable Houses in cities like Pune and Mumbai since buying a house in these cities has gone beyond the common man’s reach, especially for those salaried people whoose annual salary is below Rs.2 lacs.
will be interested in Chandigarh housing.
It’s good news i am also interested, but if any project in mumbai please let me know
Let me know if there is any project in Chennai.
we are interested if any such projects by DLF comes up in Mumbai.
please let me know.
I am also interested,,,, I want to buy DLF affordable in Delhi NCR
hi your project is very good for the peapole but if you will have to start project in here at ahmedabad so please reply as soon as possible.
Thanks
Wilson Macwan
91-9428610260
This is a very good news. Please let me know when are u planning to start this project at Chennai and where would be the project??? if you can make it 800-900 it would be awsome
Is there any proposal to build in Ahmedabad, Gandhinagar of Gujarat
I m interested at rajarhathat Kolkata in forthcoming DLF residential projects
good move, any projcet planning in Chennai OR Gurgaon pls do let me know
I am interested in such affordable houses in Gurgaon. Please let me know when it comes.
Regards,
G.D.Sharma
New Delhi
DLF HAS NOW STARTED THINKING ABOUT THE VAST MIDDLE CLASS POPULATION OF INDIA. THANKS DLF AND KEEP THIS SPIRIT UP.
Dear sir,
I am interested in buying a flat in this proposed low cost housing scheme (in Gurgaon) going to be launched by DLF.
Pease intimate me through e-mail, whenever thi scheme is launched & booking starts.
Thanks
P.M.Bansal
i am interested in gurgaon project. pl. pass me the details when it start.
hi
i am interested this poject plz let me knoe if any project in delhi ncr. ( dlf and unitech )
thanks
9899834427
long awaited news . thanks, would like to know when in hyderabad/secunderabad
I welcome DLF plan to build affodable houses in Hyderabad.I AM INTERESTED in its investment. kindly let me know details.
Pl let me know so that I do not miss the launch of fist project in Gurgaon.
I am Intrested if there is any project in Mumbai or nearer to Mumbai- Thane Dist.
If there is nay plan for future pl. let me know.
Hi,
I would be intrested in purchasing a flat in Mumbai & Pune.
Regards
Ashley.M.
9923400123
i m looking for 1bhk & its very good thought for middale class peaple.This type of plan encourage other builder also.if any project in mumbai please let me know.
pl send details and launching if it is in hyderabad and chennai
It’s good news i am also interested, but if any project in chandigarh, patiala. please let me know
I am intersted, if any projecet in Mumbai or New Mumbai
I am also interested in gurgaon just can u tell me how much cost of affordable housed and how much beadroom and sqft area.
Vishnu Aggarwal
i am interested any projects in mumbai and bangalore i am interested
It’s really a good news…..very much interested…..Please inform when are you coming up with this project in Bangalore…looking forward to response…Regards, Shibashis.
Really It’s good news i am also interested, i would be interested to buy from chennai.
It is a very good news and also greatful to dlf for a very
resonable rate of house. I must apply for myself and if i get a dlf project flat, i’ll be very happy.
Wow, Its great if it is true. Mid income group will be really very happy to know that they can buy a decent flat for Rs 20 lakh. When its going to be? Let us know if the project starts at Chennai. Cheers!
Yes of course its a good news. Mumbai being a very hot place for real estate, I will be very much interested if your housing project is in Mumbai.
its good news, I am interested in hyderabad, if any new projects upcoming please let us know
It’s good news i am also interested, but if any project in mumbai please let me know
I will be intersted in any budget project being started in chandigarh or near around.
It is a good news and is welcome in Chennai. Pls inform the DLF project coming in which area and when they are going to start and when the project for housing will be completed. Pls give more details to my above email address.
Kolkata city is very densely populated, where there are lakhs of middle class family who would be very much interested in booking / buying affordable homes. It will make a very good business sense if DLF starts such project in kolkata city. Kindly send a response to my suggestion.
What an excellent news. But are they also being built in Mumbai? If so I’ll be glad to go for one.
i am interested any project in kolkata.
The idea of affordable home is laudable. My suggestion would be the total area should be within 1000 Sq.ft 2. Application may be invited for all the projects on an all India basis. Provide adequate facilities for a comfortable living A middle class individual should live a happy life and it should be an eye opener for all the builders and the govt agencies.The owner should be proud to own a house from DLF for the 200000 or so he paid to own it and not regret
K.C.Sethuraman
kcsethu@yahoo.com
What’s affordable housing ? would there be any parking place , Security etc. like basic requirements ? Does that means only the BHK(rooms) will be provided? Kindly provide details. Thanks.
I m happy to listen this news and i m interested to buy 2bhk in Delhi NCR pls let me know full details in my id. Thanks
Some good housing projects in Bhubaneswar , pl inform.
I am also interested in gurgaon just can u tell me how much cost of affordable house and how many bedrooms and sqft area.The idea of DLF of affordable homes is very good and it will be sold like DLF Capital Greens.
I need a 2bhk at the rate of 15lac to 20lac is it possible in Mumbai /around mumbai ??
is it possible
i m interested in pune project .if so keep me informed
I welcome DLF plan to build affodable houses in Hyderabad. Iam very much intrested to investment for 2BKH, Kindly let me know when you will start at Hyderabad with full detail.
Regards.
Sukhdev.
I am very much happy if this project will come in Mumbai.
Kindly inform me by mail. All the Best.
A very good project.I would be interested if this comes up in chennai.Please furnish the other details regarding the location .
Sudha
I am interested in Gurgaon affordable housing project.Please give me all details about that project location and payment plans.Kindly let me know when you are going to start.
a very good [project.if it will come in chennai we will buy.please regurding above give detail location in chennai, price& sqft etc.
Really It’s good news i am also interested, i would be interested to buy from chennai.
Interested in chennai. details of the project would be appreciated,when announced.
I welcome DLF plan to build affodable houses in Hyderabad. I am very much intrested to investment for 2BKH, Kindly let me know when you will start at Hyderabad with full detail with respect to place , Parking facility & etc .
Regards
SURESH
I m happy to listen this news and i m interested to buy 2bhk in Delhi NCR pls let me know full details in my id. Thanks
Will be interest for such a flat in Gurgaon but again the cost has to be further reduced keeping in view of the high rise blocks so as to apportion the cost of land and also keeping in view of the constructions cost, which in any case wil not be more than 800 to 1000 per sq.t.
You are welcome in Ahmedabad to launch your projects. Let me know your first project to be launched in Ahmedabad in near future.
I am interested for any such project by DLF in Mumbai or Navi Mumbai. Please reply.
please let me know if any plan in dehradun……..
Sir
I welcome DLF plan to build affodable houses in Hyderabad. Kindly let me know when you will start at Hyderabad & Bangalore with full detail.
Thanking you
With Regads
Suresh
Its a very Good move. Iam looking forward for a 2bhk house in chennai or banglore. Please let me know the details.
Vinoth.
welcoming this project. less than 20 lac for middle class is offordabel. pl send deatils.
thanks
Please send me details of Hyderabad affordable house project and when it will start / finish, location, price, flat area and all other details
I am interested in your affordable plan.please give me detials of yuor plan in Hyderabad and rajasthan.
Thanking with regards,
What’s affordable housing ? would there be any parking place ? Security? etc. like basic requirements ? Does that means only the BHK(rooms) will be provided? Kindly provide details if any project comes to KOLKATA.
I am eagerly waiting for reply.
Thanks with regards.
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